Wednesday, June 6, 2007

Powered Alcohol For The Person On The Go

Can you "powder" alcohol? I'm just stuck on the idea that you can make your alcohol out of pixie dust. Sounds kind of urban legendish to me. I don’t know how I missed reading about this, but it seems that powered alcohol has been on the consumer market for years. First in Germany (with large hoopla of controversy) and than a similar product snuck into the US under pit bull consumer activist’s awareness.

In the US market, it was ( I couldn’t find any place to buy it) classified as a flavoring, despite being 60 proof, and didn’t require any kind of license or special handling for purchase. It was marketed as a as a flavoring for different recipes. However, as far as I could tell it is now off the market in the US. Similar versions still exist in Germany and now the Netherlands.

The latest developers are Dutch students who say their product can be sold legally to minors, at least in the Netherlands. I did some research on powered alcohol and apparently if you can get the alcohol molecule to bind with another molecule such as. sugar it will combine and become powered alcohol. When you add water, the sugar dissolves, and the alcohol is released into the liquid.

The 3% alcohol powder has been baptised Booz 2 Go. A project member happily announces their marketing aim.

"We are aiming for the youth market. They are really more into it because you can compare it with Bacardi-mixed drinks," 20-year-old Harm van Elderen said.

Anther project member said
"Because the alcohol is not in liquid form, we can sell it to people below 16," said Martyn van Nierop.

The legal age for drinking alcohol and smoking is 16 in the Netherlands.

So what’s next? How about a smokable version of vodka or rum -- better yet make me some Midori Sour Altoids, all the flavor and giddiness in a sucky adaptation. I guess that whole "water into wine" miracle wasn't so miraculous after all, was it?

2 comments:

steve said...

I had this brillant idea last night after watching an epsiode of american inventor and closing my eyes and straining really hard to come up with a great idea. Powdered Beer is as far as I got. Great to hear it is possible. How can I get some? How can I make some?

steve said...

I'm in, can anyone point me to where I can get some or how I can make some? powdered beer, does it get any better?